Indian & Pakistani Snacks. Full Cases. Every Time.
UK importer and wholesale supplier of confectionery, cake rusk, biscuits, crisps and namkeen.
UK importer and wholesale supplier of confectionery, cake rusk, biscuits, crisps and namkeen.
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We import ambient Indian and Pakistani food products directly and supply them in case and pallet quantities from our UK warehouse to business buyers.
Our customers are businesses — retailers, cash-and-carry operators, caterers, wholesalers and exporters. We do not sell to individual consumers and we operate no online checkout.
VAP General Trade Limited is incorporated in England and Wales, registered at Companies House under number 17406199, and clears its own imports under EORI GB049114330000.
We import packaged Indian and Pakistani food products and resell them in wholesale quantities to business customers across the UK and internationally.
VAP General Trade Limited is a food wholesale trading company registered in England and Wales, company number 17406199. Our registered activity is the wholesale of sugar confectionery, chocolate confectionery and other packaged food. We source from manufacturers and export houses in India and Pakistan, import under our own EORI registration, hold stock at our UK premises, and supply retailers, wholesalers and caterers on a business-to-business basis.
Our model is straightforward: we buy packaged food at volume from origin, clear it into the UK, and resell it to trade customers at a wholesale margin. We do not manufacture, we do not repack, and we do not sell to the general public.
Browse our wholesale catalogue. Every product is supplied B2B in full cases, with itemised invoicing, from our UK warehouse.
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Packaged traditional sweets with ambient shelf life.
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Wrapped sweets in jars, pouches and counter units.
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Twice-baked rusk in plain and flavoured varieties.
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Packaged sweet and savoury biscuits in family and snack packs.
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Potato, corn and pellet-based savoury snacks.
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Fried gram flour and pulse-based savoury mixes.
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Roasted pulses and nuts, fruit and vegetable chips, papad.
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114 ambient lines across all seven categories, with case configuration on every product.
View All ProductsFrom corner shops to container buyers, we supply businesses where the right product in the right quantity matters.
Independent grocers, world food stores and convenience retailers stock our confectionery, rusk and namkeen ranges in mixed-case quantities suited to shelf turnover rather than pallet commitment.
Wholesale operators and cash-and-carry depots buy our fast-moving lines by the pallet, with repeat availability confirmed against our shipment schedule.
Caterers and restaurant groups source papad, namkeen, mithai and rusk in catering pack formats for service, functions and hospitality trays.
Online retailers holding their own stock, and export buyers purchasing from the UK, order full cases with commercial invoice, packing list and certificate of origin where required.
Alongside supplying from UK stock, VAP General Trade Limited operates its own import lines from India and Pakistan. We place purchase orders directly with manufacturers, consolidate shipments, and clear consignments into the UK under our own EORI registration — which shortens lead times and removes a layer of intermediary cost from the landed price.
Our UK premises hold ambient stock for immediate despatch, while volume requirements are shipped to order by full pallet or full container. We can agree pack formats, labelling and case configurations with the manufacturer to suit the destination market and your storage profile.
Whether you need a single fast-moving line replenished weekly or a container built to your specification, we are set up for both.
A selection from our 114 product lines. Enquire for pricing, case configuration and minimum order quantity.